Selected work
Growth case studies and channel strategies
A detailed look at disciplined channel restructuring, messaging alignment, and performance campaigns for scaling DTC and B2B brands.
Results
Campaign execution and outcomes
DTC Paid Media
Restructuring acquisition funnels for a modern home goods brand
Diagnosed channel inefficiencies, simplified multi-layer account structures, and established clear ROAS thresholds through structured split testing.
B2B Funnels
Refining messaging strategy and pipeline conversion for enterprise software
Realigned core positioning to emphasize direct utility over industry jargon, improving qualified lead capture across paid search and LinkedIn channels.
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Explore specific channel diagnostics and execution models tailored to your growth stage.